In April 2001 they issued the Muji Car 1000 (ムジ・カー 1000), a limited release of 1,000 badgeless and decontented Nissan Marches, only available online. From 2001 onwards, it was listed on the first section.
In 1998, Ryōhin Keikaku listed on the second section of the Tokyo Stock Exchange. In 1995, shares in “Muji Tsunan Campsite” were registered as over-the-counter shares of Japan Securities Dealers Association.
In 1991, Mujirushi Ryōhin opened its first international store in London. In 1989, Ryohin Keikaku Ltd became the manufacturer and retailer for all Mujirushi Ryōhin products and operations, including planning, development, production, distribution and sale. In 1985, Mujirushi Ryōhin started overseas production and procurement, started to place direct factory orders in 1986, and in 1987 Muji started to develop material globally. In 1983, the first directly operated Mujirushi Ryōhin store opened in Aoyama, Tokyo. Such products included food, clothing, stationery, and household goods. The company began to develop products that would allow the shop to expand from a supermarket product range to an independent product company. The advisory board of the company supported the idea, proposing the idea of a shop positioned against mass production. In 1981, Seiji Tsutsumi, the president of the Seibu Ryutsu group proposed opening a dedicated shop for Mujirushi Ryōhin products, although the idea was rejected by the directors of Seiyu. Mujirushi Ryōhin's drive to cut retail prices for consumers saw the company cutting waste by, for example, selling U-shaped spaghetti, the left-over part that is cut off to sell straight spaghetti.
The Mujirushi Ryōhin product range was developed to offer affordable quality products and were marketed using the slogan “Lower priced for a reason.” Products were wrapped in clear cellophane, plain brown paper labels and red writing. Mujirushi (no-brand) Ryōhin (quality goods) began as a product brand of the supermarket chain The Seiyu, Ltd. Muji Car 1000, the product of a 2001 collaboration with Nissan